Like their fashion counterparts, beauty brands are constantly looking to attract the attention of busy editors and tastemakers by getting creative with the design, location, gifts, and even catering at events. From cosmetic ingredients being used in decor and cakes made to resemble perfume bottles, to drinks served in test tubes and makeup demonstrated using a blender, here's a look at some unusual and creative ideas to inspire your next product launch.
Schwarzkopf Professional chose a different route for a January event in Los Angeles, bringing bright hues to Exchange LA with a color-blocked runway and fringe chandelier. To add branding into the decor, organizers surrounded the catwalk with Ghost chairs marked with the signature silhouette logo.
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-By Anna Sekula for BizBash