Showing posts with label Sniffed Out. Show all posts
Showing posts with label Sniffed Out. Show all posts
Sunday, May 15, 2011
You have the menu, the strategy, the guest list -- the biggest variable left is your stress level, and stress has a funny way of making us morph into those beings (or other B-words) we don't want to be. Relax. Or you could just find yourself behaving like...
The Invisible Hostess
Having failed to start on time, or having decided to make complex, last-minute dishes, you're in the kitchen, alone, all night. Very bad. As is jumping up to start cleaning while your guests are still at the table eating dessert.
The Miserable Faultfinder
Do not tell everyone whats wrong with the food before they even pick up their spoons. "So no one thinks the soup's too salty?" Really, what can they say?
The Rueful Dreamer
You saw a great recipe for Thai-style noodles but couldn't get the lemongrass. You thought about tiramisu, but went with a trifle. Don't tell people what they could have been eating. Most guests will love spaghetti and meatballs, if you don't start raving about some lobster ravioli you saw on TV.
The Insufferable Uberchef
Speaking of lobster ravioli, if the dishes served are very exotic and the wines very fine, let the guests notice it themselves. No bombarding them with gourmet commentary.
The Bickersons
It's a challenge to have people over when you and your husband/boyfriend are in the midst of a squabble, but it happens. No matter what, avoid carping at each other and rehashing any long-running arguments.
The Invisible Hostess
Having failed to start on time, or having decided to make complex, last-minute dishes, you're in the kitchen, alone, all night. Very bad. As is jumping up to start cleaning while your guests are still at the table eating dessert.
The Miserable Faultfinder
Do not tell everyone whats wrong with the food before they even pick up their spoons. "So no one thinks the soup's too salty?" Really, what can they say?
The Rueful Dreamer
You saw a great recipe for Thai-style noodles but couldn't get the lemongrass. You thought about tiramisu, but went with a trifle. Don't tell people what they could have been eating. Most guests will love spaghetti and meatballs, if you don't start raving about some lobster ravioli you saw on TV.
The Insufferable Uberchef
Speaking of lobster ravioli, if the dishes served are very exotic and the wines very fine, let the guests notice it themselves. No bombarding them with gourmet commentary.
The Bickersons
It's a challenge to have people over when you and your husband/boyfriend are in the midst of a squabble, but it happens. No matter what, avoid carping at each other and rehashing any long-running arguments.
-Martha Stewart
Hostess Do's and Definitely Don'ts
You have the menu, the strategy, the guest list -- the biggest variable left is your stress level, and stress has a funny way of making us m...
Events are often viewed as a fanciful escape from everyday life, but many designers are suddenly taking inspiration from the home. Whether it’s an event held in a private residence or residence-turned-event space, or the use of overstuffed armchairs, area rugs, and other homey touches, residential-inspired decor is on the rise.
Much like the trend of upscale comfort food on catering menus, the effect is informal but luxurious. And some event marketers say it’s a subtle yet effective way to communicate a brand’s message. “The attendee experience at an event usually needs to have a long-term impact. By incorporating a brand or message into a lifestyle or experience, there is more potential for longevity or retention. When done elegantly and artfully, the guest leaves the event with an overall impression, while not feeling like it was forced or brand-heavy.
-BizBashEvent Looks Inspired by Residential Decor
Events are often viewed as a fanciful escape from everyday life, but many designers are suddenly taking inspiration from the home. Whether i...
Wednesday, April 13, 2011
We know that good lighting can transform a plain room into an extravagant looking one. Thanks to new advances in technology and the changing face of event marketing, lighting is being used to create interactive branded experiences, arty installations, and splashy, large displays, as well as to set the right tone. Here are the seven trends and developments that will influence events in the coming year, plus a slew of design ideas.
1. Architectural Mapping
1. Architectural Mapping
One of the biggest—and most influential—trends in lighting is architectural mapping, three- dimensional projections designed to transform a building’s facade.
“In simple terms, we take architectural plans of a building—or if they don’t exist, we create them. Using these plans, we recreate the building as a 3-D model using computer software,” explains Evan Grant of Seeper. “This provides our canvas, on which we compose the visual and audio performance. Finally, using super-bright projectors and our own custom software, we project the model onto the building, aligning it to the architectural details.” While the goal of Seeper’s design at the Vimeo fest was simply to look cool, these light shows can also be heavily branded, as seen in a Ralph Lauren promo in November. A team including U.K.-based United Video Artists and Drive Productions, Scharff Weisberg, and experiential agency MKG cast images of polo players, models, and products onto buildings on New York’s Madison Avenue. “The thing that’s most compelling to me about video projection is what can be conceived of as a projection surface. As our software gets better, we have a higher degree of control in terms of shaping the image to fit different surfaces,” says Ryan Scammell of Glow Design Group. Grant predicts that as the technology evolves and projectors get brighter and smaller, the mapping will merge with augmented reality. “In the future, architecture will be responsive to its environment and the people within it. We are working on interactive and generative projection mapping that allows the user to become part of and take control of the building and the performance,” he says.
2. Wireless Lights
2. Wireless Lights
Battery-powered lights are growing more popular due to their ease of use. “This type of fixture allows planners to have beautiful lighting in remote or hard-to-reach areas, such as table centerpieces, lounge areas, and trees, without the need for an external power source or running cable. This also means less hardware, and potentially faster setups,” says James Schipper of Los Angeles-based Kinetic Lighting. “Another important component of this is wireless control. Most planners probably want to control which color or sequence of colors the fixtures output; by doing it wirelessly, it’s less cable and hardware to run to each light fixture. We’re getting asked for this a lot, but it’s difficult to supply. I think that will change as the demand continues.” While the cost is still high, many lighting designers predict that wireless LEDs will become cheaper and more accessible as demand increases. 3. Interactivity
Over the past few years, interactive lighting projections have been a popular way to incorporate branding and engage guests, and designers are continuing to dream up—and manufacture—new innovations. “Imagine an event space featuring wall, floor, and furniture projections—a fully immersive environment where every move
triggers something else,” says Ira Levy of New York’s Levy Lighting. “The complete environment can change throughout the night.” 4. More LEDs
LEDs have been around for a decade or so, and we’ll be seeing even more of them. In fact, for some events, they’ll be the only kind of lighting. “The advantages of all-LED lighting are a huge reduction in power requirements, infrastructure, and cable and installation labor requirements,” says Chris Newkirk of Toronto-based Screamlab. “There is no [significant] heat, and there is full programmability in terms of color,” he says. “I use a combination of static—nonmoving—LED modules and moving head LED fixtures, as well as various other elements depending on the project. The fixtures are more expensive to rent, but with the savings elsewhere it pretty much balances out—if you have the right supplier.” 5. Video
When it comes to branded content, many lighting
designers are opting for video. “Video can be used to support a theme in a way similar to how we’ve used gobos in the past. The advantage is superior images that can be animated and change during the course of the event,” says David Kelly of Frost in Chicago. “The advantage of all of these systems is that they are modular and can be assembled in endless ways. Units can even be suspended overhead to create an amazing effect.” LED systems can also integrate video into an event. “They can be used as a light box or a large source of colored light that can also take in video content, which allows for constantly changing color and patterns. They are also not necessarily square or rectangular tiles; now, they come in linear, curved, circular shapes and more,” says Michael S. Eddy of Eddy Marketing and Consulting. “There are a lot of creative applications with LED video products. They are being used widely on television projects like award shows, game shows, and news programs; they are widely used in concert touring; and they are getting wide use for corporate events, parties, and trade shows.” 6. Bold Color
“With the economy perking up, I’m finding that people are requesting more colorful environments using closely connected but differing palettes to establish a vibe or create more of a branded feeling,” says Bentley Meeker of New York’s Bentley Meeker Lighting and Staging. 7. 3-D
This technology has made its mark on the movie industry—will events be next? Michael S. Eddy thinks it’s still a fad, but it can create impressive visuals. “When good 3-D content is made, like a three-dimensional logo spinning at a product launch, the effect really works well,” he says. “There
are now LED video products that can create 3-D effects that will work with 3-D glasses—both the traditional two-color, like red and blue, and some that use a polarizing effect, which is more what the technology is moving toward. The polarizer version is far superior to the two-color system, which I find headache-inducing.” 
—Lisa Cericola
—Lisa Cericola Lighting Trends for 2011
We know that good lighting can transform a plain room into an extravagant looking one. Thanks to new advances in technology and the changin...
Tuesday, April 12, 2011
It’s hard to motivate a group with the same old games. Here are six new alternatives to tried-and-true exercises for summer associates and corporate picnics.
1. The New Outdoor Activity:
Companies get their employees to stage their own flash mob. The group creates a performance concept, then is provided a training video with choreography so they can practice in advance. On the day of the event, professional dance instructors and choreographers rehearse the group before capturing the performance on video.
2. The New Philanthropic Experience:
Instead of assembling teddy bears or bicycles, Northern California-based Corporate Games offers a landscaping project where groups plant the backyards of chosen houses. Teams interview the residents, create a plan, and then shop for plants and other supplies. In the end, each team gives a presentation about its design.
3. The New Cooking Class:
Try a cake designing competition. Teams decide on a theme, and then sculpt and decorate sheet cakes. Before digging into their creations, they must create commercials to present the cake to the rest of the group.
4. The New Art Project:
Groups of as many as 200 can try their hand at ice sculpting. Instructors lead groups in designing, building, and lighting an original sculpture. The project takes around two hours.
5. The New Scavenger Hunt:
Try an iPod Touch hunt. Teams use the devices to collect clues and solve timed challenges through the use of video, the Internet, music, photos, and podcasts. The game can be tailored around a company’s information, and lasts about three hours.
6. The New Relay Race:
Get your group moving and tap into the TV dance competition craze with a dance-off such as “So You Think Your Team Can Dance?” . In a hotel ballroom, conference room, or any open space, groups will learn steps from professional choreographers, and then perform routines for prizes.
1. The New Outdoor Activity:
Companies get their employees to stage their own flash mob. The group creates a performance concept, then is provided a training video with choreography so they can practice in advance. On the day of the event, professional dance instructors and choreographers rehearse the group before capturing the performance on video.2. The New Philanthropic Experience:
Instead of assembling teddy bears or bicycles, Northern California-based Corporate Games offers a landscaping project where groups plant the backyards of chosen houses. Teams interview the residents, create a plan, and then shop for plants and other supplies. In the end, each team gives a presentation about its design. 3. The New Cooking Class:
Try a cake designing competition. Teams decide on a theme, and then sculpt and decorate sheet cakes. Before digging into their creations, they must create commercials to present the cake to the rest of the group. 4. The New Art Project:
Groups of as many as 200 can try their hand at ice sculpting. Instructors lead groups in designing, building, and lighting an original sculpture. The project takes around two hours.5. The New Scavenger Hunt:
Try an iPod Touch hunt. Teams use the devices to collect clues and solve timed challenges through the use of video, the Internet, music, photos, and podcasts. The game can be tailored around a company’s information, and lasts about three hours. 6. The New Relay Race:
Get your group moving and tap into the TV dance competition craze with a dance-off such as “So You Think Your Team Can Dance?” . In a hotel ballroom, conference room, or any open space, groups will learn steps from professional choreographers, and then perform routines for prizes.New Teambuilding Ideas
It’s hard to motivate a group with the same old games. Here are six new alternatives to tried-and-true exercises for summer associates and c...
Monday, February 7, 2011
It's always excites us when we see new forms of inventions especially when it comes to capturing a customer's attention.
This post came from Jack: The Experience Brand.
The power of the window display and an opportunity to have a brand interact with potential customers.
This post came from Jack: The Experience Brand.
The power of the window display and an opportunity to have a brand interact with potential customers.
New Interactive Window
It's always excites us when we see new forms of inventions especially when it comes to capturing a customer's attention. This post c...
