Colin Cowie returned to produce Cash Money Records' annual pre-Grammy awards party this year. The event had a vintage Las Vegas theme—think Rat Pack mixed with Crazy Horse. At the entrance to the soundstage at the Lot in West Hollywood was a vintage 1951 Cadillac convertible. Throughout the space inside were palm trees and a section of cabanas.
Photo: Colin Miller
At the Saguaro Desert Weekender parties at the Coachella Valley Music and Arts Festival last year, a free, old-timey barbershop station took over the lobby of the Saguaro Palm Springs.
Photo: Alesandra Dubin/BizBash
A masculine, residential-style look was among the reoccurring design styles seen at award show after-parties in Los Angeles this season. Spotted were details like deep-buttoned leather sofas, potted palms, and muted color tones of chocolate, copper, and gold. AMC’s Golden Globes party (pictured), held in the Stardust Room at the Beverly Hilton, included a sleek, upscale environment meant to feel like a retro-style club. Benarroch Productions created the look.
Photo: Line 8 Photography. All rights reserved.
In October, the BizBash IdeaFest New York took to the Jacob K. Javits Convention Center, where a wall of potted succulents at the Zak Events booth offered a clever way to display escort cards at events. Plus, they served as takeaway gifts. Succulents create a more masculine—call it unisex—look than flowers.
Photo: Carolyn Curtis/BizBash
After designing a romantic red look for the tribute to Pedro Almodóvar last year, the Museum of Modern Art opted for a more masculine design at its film benefit honoring Quentin Tarantino in December. The event's sleek look was matched by clear chargers and ghost chairs; clusters of pillar candles replaced flowers as centerpieces.
Photo: Nadia Chaudhury/BizBash -
Under Armour, a sponsor of the N.F.L. Scouting Combine for prospective players, invited fans to test themselves in the same drills at the Super Bowl N.F.L. Experience this year. Fans who ran the 40-yard "Run to Daylight" dash were timed, with the fastest daily participant awarded prizes. Participants wore R.F.I.D. bracelets to sign up for the activities, which allowed them to share their times on social media networks as well as enter a drawing for two tickets to the big game.
Photo: Beth Kormanik/BizBash