If you want guests to stick around long after noshing on nibbles, your exhibition space should not be only functional but also comfortable and inviting. To help inspire your next in-booth lounge, here are six delicious designs that deliver hospitable spaces with fashionable furnishings.
PHOTO: XAVIER VILA PHOTOGRAPHE
Theater in the Rounds
Exhibitor: Telefonaktiebolaget LM Ericsson
Show: Mobile World Congress
Design: Jack Morton, London, 44-208-735-2000 www.jackmorton.com
At the Mobile World Congress, the Ericsson brand serves up a full-on meal along with a heaping helping of drama, thanks to moody lighting, colorful chairs, and multiple screens showing an array of content. Meanwhile, round tables promote intimate conversations between guests.
PHOTO: DIRK WEYHENMEYER FOTOGRAFIE
Spacious and Gracious
Exhibitor: ICS International AG
Design: Atelier Damboeck Messebau GmbH, Neufinsing,Germany, 49-8121-975-0, www.damboeck.de
Housed within a one-of-a-kind, spherical exhibit, this hospitality zone offers ample seating via benches, chairs, and stools. Mirroring the overhead bands of color, accent pillows offer pops of blue, green, and gray, which provide a delightful contrast to the exhibit's stark-white surfaces.
Light takes center stage in this hospitality area for Osram Spa, a manufacturer of light-management systems. White surfaces and embedded lighting in the floor and bar area are paired with Osram-orange chairs, creating a vibe that says "Osram is light!" without shouting.
Exhibitor: Superior Energy Services Inc.
Show: Rio Oil and Gas
Design: Excalibur Exhibits, Houston, 713-856-8854, www.excaliburexhibits.com
Who says a hospitality area has to somehow be separate from the larger exhibit? This roughly 1,500-square-foot exhibit features an open, airy conference room as its star. Sitting atop a wood-patterned floor, bistro-style tables and chairs surround a similarly styled bar.
In this upper-level hospitality lounge for the Philips Lighting brand, it's all about the angles. A rectangular overhead structure caps the space and adds a touch of illumination, while colorful, angular chairs and white, square tables pepper the inviting area below.
PHOTO: CZARNOWSKI DISPLAY SERVICES INC.
Plane and Simple
Exhibitor: Gulfstream Aerospace Corp.
Show: National Business Aviation Association
Design: Czarnowski Display Services Inc., Chicago, 800-247-4302, www.czarnowski.com
Housed within an exhibit resembling an airplane hangar, this expansive space conveys an airy yet orderly feel befitting of an aerospace firm. Easy-to-clean white-laminate tables and chairs dot the room while floral arrangements and cloud-like light fixtures add a touch of color.
About the Author
Author & Editor
Based in Malaysia, Best Events specializes in Conferences, Seminars, Murder Mystery Dinners, Gala Dinners and Team Building events.
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