For the Oh Joy for Target launch party at a private residence in Beverly Hills earlier this year, Caravents turned patterns from the entertaining and party product collection into vinyl appliqués. The team applied them to the backs of ghost chairs to add on-brand pops of color to the event.
Photo: Paige Jones
Instead of hosting a show at the Mercedes-Benz Fashion Week tents in 2011, Lacoste hosted a dinner for 40 at its Fifth Avenue store. The Manhattan space was under construction, so the apparel brand dressed it up with a stained and varnished plywood table under the exposed ceilings and wires, and marked chairs simply with numbers instead of place cards.
Photo: Jamie McCarthy/WireImage.com
The Schwarzkopf hair show in Los Angeles last year had a color-blocked look marked by bright, tropical shades. A canopy of colorful fringe hung over the event space, and ghost chairs were emblazoned with versions of the beauty brand's logo.
Photo: Brian Leahy Photography
At the 2003 Angel Ball benefit for the G&P Foundation for Cancer Research in New York, On3's gift lounge included chairs decked with feathery angel wings. It made for striking decor, as well as a way to acknowledge and differentiate the highest-level sponsors.
Photo: Alesandra Dubin/BizBash
The Discovery Channel feted its new documentary, Frozen Planet, in New York in 2012 with a playful branded touch that also served as a fun takeaway: Among the array of penguin details the company brought into the Lincoln Center concert hall were plush stuffed toy penguins on each seat.
Photo: Jika González for BizBash
At the 2011 Artists for Humanity “Have a Seat” benefit in Boston, the chairs themselves were a centerpiece of the design as well as the fund-raising effort: Each guest who attended received one of the chairs as a gift. The chairs then lived on in homes and offices all over the city as a conversation starter about the group’s mission.
Photo: Courtesy of Artists For Humanity