V.I.P. editors and celebrities were seated at a series of white-cloth-covered banquettes that rimmed the runway and were served cappuccinos, champagne, and pastries by models dressed as waiters.
The immersive experience took about six months to realize, down to the classic flower arrangements of palm fronds and beetroot red flowers that adorned each table.
Sparing no expense for detail, Chanel even transformed the photographer's pit into a makeshift bar-like structure for uniformity of design. Flanked on both sides, and rimming the tiers of seating, were two rows of café-style tables where magazine editors in chief and celebrity guests sat.
Photo: Courtesy of Chanel
For its March 10 runway show at the Grand Palais, Chanel welcomed 2,600 guests to its interpretation of a classic French brasserie. Produced by Villa Eugenie, the detailed setup included seven rows of tiered seating for attendees, not to mention 100 tables, 100 chairs, and three full-size bars.
Photo: Olivier Saillant
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You might not be able to build your own brasserie at your event so here are ways to be
FRENCHIE INSPIRED on a smaller scale.