10 Green Ideas From Fox's Fall Eco-Casino Party
From venue choice to strategic decor, the network continued to use sustainable strategies at its annual event in as many ways as possible. ...
Monday, September 15, 2014
5 Malaysian Stage Artistes to Check Out
1. CHRISTIAN B. PALENCIA Christian B. Palencia (who performs shoeless as he has a special audio recording and playback device being co...
Monday, September 8, 2014
Celebrating the Mid-Autumn Festival with Federal Hotel Kuala Lumpur
Falling on the 15th day of the 8th month according to the Chinese lunar calendar, the Mid-Autumn Festival is the second grandest festival ...
Tuesday, September 2, 2014
Beacons are taking the world of mobile by storm. They are low-powered radio transmitters that can send signals to smartphones that enter their immediate vicinity, via Bluetooth Low Energy technology. In the months and years to come, we’ll see beaconing applied in all kinds of valuable ways.
For marketers in particular, beacons are important because they allow more precise targeting of customers in a locale. A customer approaching a jewelry counter in a department store, for example, can receive a message from a battery-powered beacon installed there, offering information or a promotion that relates specifically to merchandise displayed there. In a different department of the same store, another beacon transmits a different message. Before beacons, marketers could use geofencing technology, so that a message, advertisement, or coupon could be sent to consumers when they were within a certain range of a geofenced area, such as within a one-block radius of a store. However, that technology typically relies on GPS tracking, which only works well outside the store. With beaconing, marketers can lead and direct customers to specific areas and products within a store or mall.
For marketers in particular, beacons are important because they allow more precise targeting of customers in a locale. A customer approaching a jewelry counter in a department store, for example, can receive a message from a battery-powered beacon installed there, offering information or a promotion that relates specifically to merchandise displayed there. In a different department of the same store, another beacon transmits a different message. Before beacons, marketers could use geofencing technology, so that a message, advertisement, or coupon could be sent to consumers when they were within a certain range of a geofenced area, such as within a one-block radius of a store. However, that technology typically relies on GPS tracking, which only works well outside the store. With beaconing, marketers can lead and direct customers to specific areas and products within a store or mall.
How Beacons Are Changing the Shopping Experience
Beacons are taking the world of mobile by storm. They are low-powered radio transmitters that can send signals to smartphones that enter the...
Team building with an Environment Education Focus
With the younger generation growing up in more environmental conscious surroundings, there have been requests on how to educate adults. Best...
Bettering People and Planet: It's in the (Conference) Bag
Is your conference bag a repository for notebooks and sponsor flyers? Or it is a planet-saving, social good-providing super he...
17 Things to know BEFORE Planning a Sustainable Event
1. Don’t Waste your Time on Insignificant Issues or Over-sell Minor Steps Paperless events are happening naturally as technology use at e...
11 Ways to Make Trade Show Exhibits Sustainable
At the Consumer Electronics Show in January, Freeman collected 22 trailer loads of exhibit materials from companies such as Samsung, Audi,...
10 Tips to Minimize Food Waste at Events
Consider these ideas to make your food and beverage service more sustainable—and save money. According to the U.S. Environmental Protectio...
