Minimalist Designs for Events

Lucite chairs, candles, and sleek white linens dressed the 150-foot tables at the Joffrey Ballet gala in Chicago in 2010.

Photo: Greg Davis/Powell Photography Inc.

From simple, elegant table settings to sleek stages and lighting, here are minimalist ideas to incorporate into events and meetings.



For his September show in New York at Spring Studios entitled “Beauty,” Jason Wu went simple and stark with the all-white venue. Produced by Bureau Betak, the space featured simple white bench seating and a floor-to-ceiling backdrop that mimicked a deconstructed boudoir mirror—with detached molding that created a mirage-like effect.

Photo: Jamie McGregor Smith



The 2006 Screen Actors Guild awards gala in Los Angeles had a striking but simple look from event designer Stanlee Gatti, with bunches of upside-down calla lillies hanging overhead. White furnishings were arranged in lounge-like formations.

Photo: Nadine Froger Photography



At this year's Dining by Design, the annual fund-raising event hosted by Design Industries Foundation Fighting AIDS, Smartwater's space aimed to reflect the brand's natural water purification process, which is mirrored after rain clouds. The fluffy fixtures lit up like a storm above the simple table setting. The event took place at New York's Pier 92 in March.

Photo: Cornelia Stiles/BizBash


A joint event between Variety and British Airways in 2013 took place at a Los Angeles mansion, and black-and-white decor took on a residential feel. To celebrate the heritage of British Airways, the Union Jack appeared on black-and-white pillows at a seating group that surrounded a modern fire pit.

Photo: Michael Kovac/Getty Images for Variety


At a Saucony-hosted event in Boston in 2011, an art exhibit around the perimeter of the space incorporated the brand's sneakers and minimalist art.

Photo: Phase One Photography



In 2012, Yahoo marked the relaunch of Genome, a brand previously known as Interclick, with a minimalist affair in New York. To create a modern aesthetic inside a SoHo townhouse, the producers employed a mix of clean lines and white furnishings. For entertainment, the organizers brought in synchronized swimmers dressed to look like aliens.

Photo: Sean T. Smith



At a 2013 brunch for L'Oréal, designer and producer Joe Moller added subtle branding to the setup on the Viceroy Miami's outdoor terrace, adding L'Oréal lettering to the backs of chairs and using shallow gold vases filled with products as tabletop centerpieces.

Photo: Joe Moller


The Women's Wear Daily Beauty Summit in 2013 had a sleek, all-white design from Shiraz Events. Guests sat in clear Miro chairs at communal tables topped with white linens and simple birch vases holding cobble moss balls.

Photo: Sean Smith



To cap off New York Fashion Week in 2010, Calvin Klein hosted a party with seating vignettes of minimalist, low-slung white sofas and ottomans around fireplaces.

Photo: Billy Farrell/PatrickMcMullan.com



At a product launch for watch brand Q&Q in New York, guests were encouraged to take photos against a modern backdrop. Guests who posed for snaps received a coin that would allow them to receive a free watch from a giant gumball machine.

Photo: Kent Miller Studios



To launch its newest A8 model at Art Basel Miami Beach in 2010, Audi created a 45,000-square-foot temporary structure. EventStar worked with Audi, German architecture firm the Design Company, and Miami event management firm Siinc Agency to design the pavilion.

Photo: Elizabeth Renfrow for BizBash



At a dinner to mark new gallery openings at the Art Institute of Chicago in 2011, Heffernan Morgan bathed webbed scrims in golden light to cast spiderweblike patterns throughout the modern dinner space.

Photo: Robert Carl

Source: Bizbash