Photo stations have definitely made the transition from fun novelty to event mainstay. Recently, event producers have been looking beyond the standard 2-D, branded photo booth backdrop, instead opting for fully realized, interactive environments that allow guests to pose among on-theme props and scenery. Here's a look at ideas for environmental photo booths from recent events.
At this year’s Rolling Stone Live Super Bowl party, producer Toast created a "trashed hotel room" where guests could take photos and pretend to live the rock star life. The event took place at the Bud Light Hotel, a Wyndham property in New Orleans rebranded for the weekend.
Photo: Gustavo Caballero/Getty Images for Rolling Stone
At last year’s Sundance Film Festival, Abel McCallister Designs created a movie-themed space for Chase Sapphire. Interactive photo booth installations allowed visitors to enter the worlds of well-known films that originally premiered at the festival, including Dogtown and Z-Boys. The photo station had guests stand on a skateboard set next to a sideways backdrop of Santa Monica beach; the printed photographs were then turned horizontally to make it look like guests were captured mid-trick on a skateboard ramp.
Photos: Evan Agostini for Chase Sapphire (photo booth), Courtesy of Abel McCallister Designs (printed photograph)
For this year's iteration of the Chase Sapphire activation at Sundance, Abel McCallister Designs created several new photo booth installations based on movies, including Hairspray, Hoosiers, and Little Shop of Horrors (pictured).
Photo: Courtesy of Abel McCallister Designs
At the Sylvester Comprehensive Cancer Center’s gala in Miami, guests could pose for photos behind an oversize golden picture frame. Shiraz Events provided decor for the event, which drew 600 guests to the JW Marriott Marquis Miami and Hotel Beaux Arts in December.
Photo: Courtesy of Shiraz Events
At the Lipton Uplift Lounge at the Sundance Film Festival in January, guests including Lil Jon could pose for photos while sitting in a real ski-lift chair set against a snowy, branded backdrop.
Photo: Todd Oren
David Copperfield helped produce the L.A.'s Promise "A Night of Magic" gala in October. The producers at Chad Hudson Events worked with Copperfield's team to set up a photo booth that made it look as though guests were floating in midair in front of the famous magician. In reality, the station had a potted plant placed sideways against a wall, while attendees stood on a metal stand that was hidden from the camera by clothing and feet.
To introduce its new line of men's grooming products and promote its partnership with Space Expedition Corporation to send 22 fans on a flight beyond Earth's atmosphere, Axe built its own space academy in January. The brand turned the Cullman Hall of the Universe at the American Museum of Natural History into its secret space headquarters for the launch event, placing a moon-landing-inspired photo op area up front.
Photo: Getty Images for Axe
Last fall’s New Yorkers for Children gala had a "light the way" theme, inspired by the nonprofit's mission to improve the lives of young people. David Stark handled the decor, embellishing a photo backdrop of a forest scene with white birch trees, lush greenery, and a path lit by lanterns.
Photo: Billy Farrell/BFAnyc.com
Photo: Getty Images
-BizBash
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